EchoMark's ultimate purpose is to increase trust within and between organizations and people. When people understand clearly that information is intended for a select audience, they are much less likely to share that information beyond that audience. We think that more communication about the privacy of information is always better than less.
With that in mind, EchoMark enables you to add a customizable visible footnote identifying its intended receiver at the bottom of each page for documents that you mark. The goal with that note is to create awareness that the document has been personalized for its receiver and to deter sharing of that information outside of its intended audience.
We will continue to evolve our feature set aimed at encouraging privacy, but footnotes are a key part of that story and we recommend that you add them to every document that you mark and want to keep private.